The Mechanical Bride: Folklore of Industrial Man, Marshall McLuhan
First edition, first printing
First issue jacket as indicated by the black, white and emerald colors. McLuhan's first book, a pioneering study of popular culture and media studies. New York: The Vanguard Press, 1951. A near fine copy in a poor to fair, unclipped dust jacket. Jacket is in two pieces, with the tear along the spine, accompanied by loss along the spine and back panel joint. Two small tape reinforcements to verso. Presents well in mylar. Uncommon.
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